Our team
Conner Kupferberg
Hey, I'm Conner — designer, builder, and the human behind LaunchFizz. I've spent the last few years blending design, tech, and strategy to help ideas come to life online. I'm a big fan of clean interfaces, fast launches, and systems that make life easier. Before LaunchFizz I worked across startups, marketing teams, and product development, so I bring a bit of everything to the table. When I'm not building, you'll probably find me chasing down a weird idea, deep-diving AI news, or wandering somewhere quiet with good snacks.
On the consulting side, a growing share of the work is industrial biomaterials and fiber packaging: priced floors, offtake diligence, and scenario surfaces for operators and capital partners who need decisions that survive contact with mills and buyers — not market-size decks.
How I work
Three lenses on every engagement.
Decision architecture
Systems through which capital and operating choices get made — evidence rules, scenario surfaces, and clear go / no-go criteria.
Materials realism
Non-wood fiber, molded packaging, and co-product liquor economics grounded in substitutes, offtake instruments, and mill practice — not green premium narrative.
Build craft
Astro and React sites, CMS, and intake flows that match how an offer actually sells — not a template with new colors.
Materials wedge
Industrial biomaterials, fiber & packaging economics
North star is whole-stream valorization: maximize economic use of the biomass stream instead of skimming one fraction and treating the rest as waste. Process modules differ by feedstock class. The decision surface stays the same — priced floors, real offtake, and branches that still work when the preferred deal slips.
Fiber & molded packaging
Non-wood and ag-residue routes into market pulp, wet-lap tolling, and molded-fiber packaging. We separate recycled baselines, virgin top-up, and food-contact reality instead of collapsing everything into a vague wood/recycled comparison.
Liquor & lignin co-products
Sulfur-free alkaline liquor and lignin fractions sold as lignosulfonate alternatives — dust control, de-icing, binders, and higher-spec paths where chemistry holds. Modeled on dry-solids and feedstock-specific quality, not generic bio-premium slides.
Specialty dissolving grades
When the ask moves from packaging furnish into high-spec dissolving pulp, we treat purity, viscosity, metals, and feedstock selection as a coupled decision — not a single cook recipe with a hopeful price.
Firm shape
LaunchFizz is the operating surface.
One person at the core today. Two practices on the public site. Work spans the verticals below — with industrial biomaterials and packaging as the first paid consulting wedge, and web systems for operators who need the offer and the site to match.
Consulting
Business & decision consulting
Evidence packs, pricing floors, commercial diligence, and scenario surfaces for complex capital and ops choices. First paid wedge: industrial biomaterials, non-wood fiber, and fiber packaging.
Web
Web & brand systems
Sites built in Astro or React. Clear structure, conversion-minded copy, and launches that do not depend on a page builder.