LaunchFizz
Decision consulting under uncertainty.
We help teams make capital and operating decisions with clearer evidence. Practices in industrial biomaterials and packaging, and in web systems.
01
Name the decision
What has to be true to proceed, pause, or restructure. We write the decision before we decorate the deck.
02
Assemble evidence
Public sources, operator interviews, substitute stacks, and channel checks. Tiered so investors can see what is hard vs soft.
03
Surface the branches
Licensee, toll, vertical, related-party, and downside floors. Not one hockey stick with confidence theater.
Practices
One firm. Two doors.
Same operator, two delivery surfaces. Pick the lane that matches the decision — or cross both, like the bridge case below.
Consulting
Business & decision consulting
Evidence packs, pricing floors, commercial diligence, and scenario surfaces for complex capital and ops choices. First paid wedge: industrial biomaterials, non-wood fiber, and fiber packaging.
- ·Commodity / netback floors with Tier A evidence rules
- ·Fiber, liquor, and offtake diligence against real substitutes
- ·Scenario branches operators can actually run
Web
Web & brand systems
Sites built in Astro or React. Clear structure, conversion-minded copy, and launches that do not depend on a page builder.
- ·Astro / React builds with sane IA
- ·Offer and intake systems that match how you sell
- ·Launch, Standard, and Growth fixed packages
Materials wedge
Industrial biomaterials, fiber & packaging economics
We help investors and operators price what actually clears in non-wood fiber systems — pulp and molded fiber, co-product liquor and lignin streams, and the commercial structures around them — with evidence that survives contact with mills, buyers, and boards.
Fiber & molded packaging
Non-wood and ag-residue routes into market pulp, wet-lap tolling, and molded-fiber packaging. We separate recycled baselines, virgin top-up, and food-contact reality instead of collapsing everything into a vague wood/recycled comparison.
Liquor & lignin co-products
Sulfur-free alkaline liquor and lignin fractions sold as lignosulfonate alternatives — dust control, de-icing, binders, and higher-spec paths where chemistry holds. Modeled on dry-solids and feedstock-specific quality, not generic bio-premium slides.
Specialty dissolving grades
When the ask moves from packaging furnish into high-spec dissolving pulp, we treat purity, viscosity, metals, and feedstock selection as a coupled decision — not a single cook recipe with a hopeful price.
Bridge case
XQM Health
Web × Consulting
We built the public site and intake systems in Astro, then shaped how XQM sells advisory and coaching (Practice Authority tiers, operator positioning, who the offer is for). Same client, both LaunchFizz practices.
- Public site + CMS on Astro
- Practice Authority offer architecture
- Intake and routing for advisory leads
- Operator positioning that matches how they sell
Selected work
Sites that already shipped.
Standard
Styl.ish
Fashion-styling portfolio and store-feature site for a New York creative practice
Growth
Kent Anthony
Next.js studio site for a New York ready-to-wear and tailoring practice
Growth
Bravvado
Creating an alluring online destination for events, fashion, and model photography
Launch
Azure Arts NYC
Creating an art-gallery-good, high-conversion site for an art consultancy
Next step