LaunchFizz
Decision consulting under uncertainty.
We help teams make capital and operating decisions with clearer evidence. Practices in industrial materials and packaging, and in web systems.
01
Name the decision
What has to be true to proceed, pause, or restructure. We write the decision before we decorate the deck.
02
Assemble evidence
Public sources, operator interviews, substitute stacks, and channel checks. Tiered so investors can see what is hard vs soft.
03
Surface the branches
Licensee, toll, vertical, related-party, and downside floors. Not one hockey stick with confidence theater.
Practices
One firm. Two doors.
Same operator, two delivery surfaces. Pick the lane that matches the decision — or cross both, like the bridge case below.
Consulting
Business & decision consulting
Evidence packs, pricing floors, commercial diligence, and scenario surfaces for complex capital and ops choices. Materials and packaging is an early paid wedge inside a broader decision practice.
- ·Commodity / netback floors with Tier A evidence rules
- ·Offtake and channel diligence against real substitutes
- ·Scenario branches operators can actually run
Web
Web & brand systems
Sites built in Astro or React. Clear structure, conversion-minded copy, and launches that do not depend on a page builder.
- ·Astro / React builds with sane IA
- ·Offer and intake systems that match how you sell
- ·Launch, Standard, and Growth fixed packages
Materials wedge
Industrial materials & packaging economics
We help investors and operators price what actually clears in industrial materials and packaging systems, including primary products, co-product streams, and the commercial structures around them, with evidence that survives contact with operators, buyers, and boards.
Primary products & packaging
Market grades, tolling, and packaging routes priced against real substitute stacks. We keep recycled, virgin, and end-use constraints separate instead of collapsing them into a vague baseline.
Co-product streams
Residual and co-product economics modeled on quality, dry-solids, and buyer reality, not a generic green-premium slide. Today cash vs future specialty claims stay labeled.
Specialty / high-spec grades
When the ask moves from commodity into high-spec grades, we treat purity, process capability, and feedstock choice as a coupled decision, not a single recipe with a hopeful price.
Bridge case
XQM Health
Web × Consulting
We built the public site and intake systems in Astro, then shaped how XQM sells advisory and coaching (Practice Authority tiers, operator positioning, who the offer is for). Same client, both LaunchFizz practices.
- Public site + CMS on Astro
- Practice Authority offer architecture
- Intake and routing for advisory leads
- Operator positioning that matches how they sell
Selected work
Sites that already shipped.
Standard
Styl.ish
Fashion-styling portfolio and store-feature site for a New York creative practice
Growth
Kent Anthony
Next.js studio site for a New York ready-to-wear and tailoring practice
Systems
Conner Kupferberg
Personal portfolio and writing site for decision-architecture work
Growth
Bravvado
Creating an alluring online destination for events, fashion, and model photography
Launch
Azure Arts NYC
Creating an art-gallery-good, high-conversion site for an art consultancy
Next step